The Periodic Table of Content Marketing


A great tool for building market strategies for your creative works.

Content Catnip

How to put together all of the elements of content marketing in order to build something magical. This elegant visual is courtesy of Chris Lake of eConsultancy.

Click on the image to make it bigger..

Periodic table of content marketing

Image Source

The Elements

Strategy: Map your strategy to long term business goals, plan and focus everything from the outset.

Format: It’s possible to use multiple formats for a single piece of content. For example one piece of content can be re-appropriated for a press release, blog post, webinar and e-book.

Content Type: There are a multitude of content types that will work well for a company. Such as a gif, infographic, linkbait article, blog post or competition.

Platform: These are where the content gets distributed. It could be social sites, third party website or your own website.

Metrics: These give you the skinny on how your content is performing, such as metrics on…

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